DraftKings SPAC Presentation Deck
Strong Top of Mind Brand Awareness & Preference Among Core Audiences
DRAFT
KINGS
FANDUEL
E
yahoo!
OCBS SPORTS
0%
2%
9%
8%
11%
9%
DFS
23%
27%
32%
29%
Top of Mind *
Preferred **
DRAFT
KINGS
FANDUEL
bet365
Hard Rock
[/
PokerStars
William HILL
BOVADA
play
MGM
POINTSBET
UNIBET
000000
0%
2%
0%
2%
1%
2%
1%
1%
0%
4%
3%
0%
1%
3%
1%
7%
SPORTSBOOK
26%
27%
25%
Q4 2019 Quarterly Brand Tracker Commissioned by DraftKings, fielded by ProdegeMR
Sportsbook Tracker: N=354 (Placed a wager on an online sportsbook in the P12M who live in a state where DraftKings Sportsbook is live); DFS Tracker: N=250 (Played a DFS product in the P12M who live in a state where DFS is legal)
*Q (Top of Mind): When you think about [fantasy sports sites (both season-long and daily)/ websites/apps that you can wager on sports], what is the first site that comes to mind?
**Q (Preferred): Which of the following [fantasy sports sites/sports wagering sites] is your preferred site for playing [fantasy sports/sports wagering? (please select one)
31%
Top of Mind *
Preferred **
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