a16z Podcast Market Overview

...but industry revenue is still tiny compared to other mediums 2017 U.S. ad spending Internet $69.2B Television $68.5B Radio $17.6B Newspapers $16.6B Magazines $15.4B Outdoor $9.7B Cinema $0.9B Podcasts $0.3B Source: Zenith (all media except podcasts), IAB and PWC (podcasts) via Recode https://www.vox.com/2018/6/11/17448802/podcast-advertising-2017-iab-small © 2019 - Andreessen Horowitz 43

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