Wix Investor Presentation Deck

Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Bookings Q1'10 Note: Numbers may not add due to rounding. $38 $1 $39 *We have corrected an earlier version of this slide. Company Overview | Third Quarter 2023 Q1'11 $53 $2 $55 Q1'12 $64 $3 $67 Q1'13 $131 $6 $137 Q1'14 $180 $8 $188 Q1'15 $187 $9 $196 Q1'16 $213 $12 $225 Q1'17 $235 $14 $249 Q1'18 $238 $16 $254 Q1'19 $214 $18 $232 Q1'20 $186 $19 $205 Q1'21 $151 $24 $175 Q1'22 $77 $19 $96 Q1'23 $32 $19 $51 27 WIX

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