Wix Investor Presentation Deck
Existing Cohorts are a Growing Source
of Future Bookings
Actual and Potential Future Bookings From Q1'10- Q4'22 Cohorts
2010 2011 2012 2013
Q1'10 Q1'11 Q1'12
$15.6 Billion
Expected future bookings over next
10 years from existing cohorts
Q1'13
2014 2015 2016 2017 2018
Company Overview | Second Quarter 2023
Q1'14 Q1'15 Q1'16 Q1'17
2019
Q1'18
Note: Data represents actual bookings from Q1'10 - Q4'22 cohorts since creation and forecasted future cumulative
bookings through Q4'32. Underlying our forecast of expected future bookings are certain assumptions and
projections, such as assumptions regarding future cohort behavior based on historical data, the timing of
improvement in certain macroeconomic conditions, the impact of certain macroeconomic conditions on our business,
and the non-recurrence of foreign currency exchange rate changes that negatively impacted bookings in 2022. Actual
2020 2021 2022
Q1'19
Q1'20
Q1'21 Q1'22 Q1'23 Q1'24 Q1'25 Q1'26 Q1'27 Q1'28 Q1'29
results may differ materially from our expectations.
Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include
bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix
Answers, or past acquisitions.
Q1'30
Q1'31 Q1'32
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