Selina SPAC
How We Do It
O.
Source
Identify underperforming hotels
through proprietary technology
80%+ of deals executed off-
market and without brokers¹
20%+ discount to market
lease prices²
Selina
Convert
Local experience boards create hyper-
local concepts
~120 days to convert³
Increase density of beds per location
Add new revenue generating products
such as co-working and F&B
+++
000
000
000
Activate and Operate
Plug converted destination into Selina's
hospitality technology platform
Partner with local F&B providers to
attract locals and experience seeking
travelers
Activate programming and
content strategy
40% of location revenue generated
from non-room products (e.g., co-work,
experiences, and F&B)4
1. Based on 169 deals since 2014. 80% includes deals sourced by Selina employees.
2. Market lease rates based on internal analysis done prior to Selina closing transactions on the last 27 deals from mid-2019 to April 23, 2021.
3. Average of last 20 locations opened between March 2020 June 2021. Conversion time is the time between Selina receiving keys to begin Selina's own conversion, and opening, excluding months where development could not occur due to COVID-19 restrictions.
4. Based on Q3 2021. Calculated as F&B and Experience revenue divided by total revenue.
OUR STORY
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