WPP Investor Day Presentation Deck

WE BUILT FINECAST TO HELP CLIENTS ADDRESS THIS COMPLEXITY. Finecast - a single access point to the entire modern TV ecosystem The broadest access to addressable TV advertising supply across all major platforms The largest source of unified audience data available for TV targeting f Delivered along premium, viewable and brand safe TV content Holistic planning across the whole fragmented TV marketplace (proprietary solution) The future of TV advertising will be all about close strategic partnerships, underpinned by technology and data F:NECAST

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