WPP Investor Day Presentation Deck

OUR GROWTH OPPORTUNITY IS IN DIGITAL COMMUNICATIONS AND IN EXPERIENCE, COMMERCE AND TECHNOLOGY SPEND $BN $400 $350 $300 $250 $200 $150 $100 $50 $0 $281B 52 21 45 163 2017 ■Communications SOURCE: All IDC, apart from Communications (GroupM/WPP) $310B 63 25 54 168 ~48% digital 2019 ■ Experience Commerce $368B 84 33 75 175 ~59% digital 2024F Technology CAGR (21-24F) 5.6% 9.8% 9.8% 10.9% 1.3% WPP 29

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