SpringOwl Activist Presentation Deck
Key Questions For Yahoo's Next CEO
▪ How do we culturally build in "Audience Growth" as part of the fabric of this organization?
Buzzfeed has this engrained
Yahoo doesn't today
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Do we have the right content-analytics feedback loop in place?
How do we get massive distribution for all our content?
▪ Are we really going to build up Ad Tech or are we going to outsource it?
If we're going to build it, then let's have a plan that can succeed and make us the 3rd largest player:
o We have a large audience
o We have some analytics from Flurry but we need much better monetization
o Let's fill out the ad tech assets with a credible plan (so we don't miss out buying future Drawbridge's before
they're too big)
o Let's cross-integrate Gemini so we have one Ad Tech platform
If we're going to outsource it, fire people and pick someone to outsource it to (Google or Facebook)
▪ Are we going to shut down, spin off or reinvest in Tumblr?
The dreams of increased traffic being monetized didn't pan out because of too much NSFW content
Yet Yahoo could do much more with the asset than it has
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It can't keep on in its current state of limbo
Source: Spring Owl Asset Management LLC
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SpringOwl!
Asset Management LLC
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