AngloAmerican Investor Presentation Deck slide image

AngloAmerican Investor Presentation Deck

Innovative downstream activation 1 Agronomic foundation 2 3 Farmer engagement 5 Influencer activation 4 Advocacy "Pull" creation Anglo American Understanding product performance >1,800 on-field demonstrations Robust technical base ● ● Segmentation & specific activation Segment growers Optimise service / product portfolio Channel / influencer-based activation Engage wider buying centre Working with opinion leaders ● ● ● Regulatory work & advocacy Advance legacy frameworks Downstream pull creation Create loyal farmer network with early adopters ● Standard practices Advanced practices ngomar Mich Crop Nutrients agronomist at commercial demonstration, South Africa
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