Imperial Brands Investor Day Presentation Deck

Oral nicotine: strong position in Europe Traditional OND is c.90% of oral category c.10 bn c.1-1.3 c.9 2020 RSV Modern OND Traditional OND In Europe, largest markets are: #1: Sweden #2: Norway #3 Switzerland Illegal in other EU markets 67 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS Imperial is well-positioned to maintain category share in Europe We are the #2 player in traditional OND in Europe 20% market share in Sweden 40% market share in Norway Strong growth since entering market in 2005 via acquisition of Skruf AB Strong basis to maintain share and retain consumers switching to modern OND Source: Imperial Internal Estimate (based on NSV)

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