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Altria: CAGNY 2024

Share Momentum, Volume Growth and Improved on! Profitability on! Share of Oral Tobacco Category (Total U.S.) 5.0 2022 +1.8 pp 6.8 29 | ALCS | CAGNY | 2.21.24 | For Investor Purposes ONLY 2023 enjoyment by your side." on! NICOTINE POUCHES . -39% increase in volume year-over-year ● Source: ALCS CMII Estimates based on Circana Projected MOC data as of week ending 12/31/2023 and POS Scan Data as of week ending 12/30/2023 ● • >37% increase in retail price year-over-year Altria

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