MoneyLion Results Presentation Deck
Business
Equation is
Showing
Resiliency
Driven by our
Consumer and
Enterprise Synergies
ARPU
CAC
Total
Customers (1)
Added
$72
$25
600K
$74
Q4 2021
$17
600K
$79
Q1 2022
$11
750K
$68
$8
Q2 2022
Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of performance
marketing, brand marketing and on-boarding data costs. We changed the definition of Total Customers in the third quarter of 2022 in order to more accurately reflect management's view of our customers. See "Footnotes" section
for additional information. CAC and ARPU for prior periods have been recast to reflect the updated definition of Total Customers.
Note: See "Footnotes" section for detailed footnotes and definitions.
780K
Q3 2022
10⁰
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