BAT Results Presentation Deck

Appendix: Our category market shares in key markets* U.S. Canada U.K France Germany value share of Total Vapour H123 YTD value share 46.7% 94.4% 8.8% 38.2% 22.5% Change vs. FY22 ppts +5.7 +4.0 -1.1 -0.6 +1.7 Japan South Korea Italy Greece Hungary Kazakhstan Ukraine** Poland Switzerland Romania Malaysia Czech Rep. volume share of Combustibles+THP HI’23 YTD volume share 7.3% 2.2% 2.6% 2.9% 4.9% 5.2% 3.9% 4.2% 0.2% 1.4% 0.03% 2.7% Change vs. FY22 ppts -0.1 +0.2 +0.2 +0.8% n/a +0.7 +0.2 +0.3 +0.03 +0.7 volume share of THP H123 YTD volume share 18.4% 11.3% 12.3% 11.7% 14.3% 46.2% 23.0% 32.5% 2.9% 18.0% 0.7% 16.8% Change vs. FY22 ppts -1.7 -0.3 -2.2 -1.6 -0.1 n/a +1.3 +2.9 -0.4 +0.7 +2.4 U.S Sweden Denmark Norway Switzerland volume share of Total Oral HI’23 YTD volume share 1.3% 13.7% 87.2% 23.1% 65.4% Change vs. FY22 ppts -0.2 +2.7 +0.5 +1.6 +2.1 BAT A BETTER TOMORROW volume share of Modern Oral H123 YTD volume share 4.3% 56.5% 91.5% 63.5% 88.5% Change vs. FY22 ppts -1.6 -1.5 -0.7 -0.6 -4.7 * Top 5 Vuse markets: U.S. - Marlin, Canada - Scan Data, UK - Nielsen IQ, France - Strator, Germany - Nielsen IQ. Top 12 THP markets: Japan - CVS-BC, South Korea - CVS, Italy - Nielsen IQ, Greece - Nielsen IQ, Hungary - NDN, Kazakhstan - Nielsen IQ, Ukraine - Nielsen IQ, Poland - Nielsen IQ, Switzerland - IMS, Romania - Nielsen IQ, Malaysia - IPSOS, Czech Republic - Nielsen IQ. Top 5 Modern Oral markets: U.S. - Marlin, Sweden - Nielsen IQ, Denmark - Nielsen IQ, Norway - Nielsen IQ, Switzerland - Scan Data (excl. SPAR, Top CC and Alligro). ** In Ukraine, January 2022 data has been rolled forward. 43

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