Snap Inc Results Presentation Deck

Business Highlights We expanded our offering for advertisers: • We rolled out our new AR Image Processing technology for businesses, which transforms existing 2D product photography into AR-ready assets for try-on Lenses, further simplifying the AR Lens workflow. ● We rolled out Dynamic Travel Ads, the first category expansion outside e-commerce of our current Dynamic Ads offering, specifically serving hotels, airlines, tours, and online travel agencies. ● We added native actions as a reporting option in Ads Manager, allowing businesses to understand how their advertising impacts their store and organic engagement on Snapchat. We expanded multi-format delivery of ad creatives by supporting Lenses as an available option, further allowing Snap to optimize delivery across multiple ad formats. Public Profiles are now enabled by default for all new advertisers, which allows users to reach businesses organically on Snapchat. • We partnered with MAGNA to release their latest study, "The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey," which highlights how AR represents a differentiated opportunity for brands to build connections with consumers and drive meaningful business results. We rolled out the Snap Ramadan Mall, our first AR-powered virtual mall in the MENA region, where Snapchatters can browse virtual stores from brands such as L'Oreal, IKEA, and Samsung right from the Snap Camera. 6

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