Missfresh IPO Presentation Deck

1 Quality User with Rising Consumption Capabilities 5 优鲜 $25 Consumption Upgrade Tech-Savvy Adept at Social Shopping Company's User Age Distribution in 2020¹ >50% -30% 26-35 36-45 46-55 256 Note: ¹ According to iResearch; 2 For 12 months ended Dec 31, 2020; ³ For 12 months ended Mar 31, 2021 19.0 13.0 7.0 21.1% of Total Users² Cohort Analysis of ARPU - Core Users vs All Users (Indexed to the Year 1 Value of New Customers-2017 Cohort) 1.0 5x Year 1 -2017 all 2017 core Core Users RMB 2,106 3.5x Year 2 ARPU³ -2018 all 2018 core >3.5x Year 3 2019 all 2019 core RMB 98 AOV² >3.5x Year 4 2020 all 2020 core 12

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