Taboola Investor Presentation Deck

EX-TAC GROSS PROFIT MARGIN RECONCILIATION ($ in millions) Revenues Gross Profit Gross Profit Margin Revenues ex-TAC Gross Profit ex-TAC Gross Profit Margin Taboola $ 2016A 552 101 18% 552 124 23% $ $ 2017A 758 179 24% 758 214 28% $ $ 2018A 909 234 26% 909 282 31% 2019A $ 1,094 232 21% 1,094 296 27% 2020A $ 1,189 319 27% 1,189 382 32% $ $ 2021A 1,378 441 32% 1,378 519 38% 2022A $ 1,401 464 33% $ 1,401 570 41% 56

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