Overstock Results Presentation Deck
Top 5 Brand in a Growing Market
Top U.S. Home Furnishings Online Brands ¹,2
(ranked by online revenue)
1. Amazon
2. Wayfair
3. Walmart
4. Target
5. Ooverstock.
overstock.
50%
40%
30%
20%
10%
0%
6%
2010
Furniture & Home Furnishings U.S. Online Penetration 3,4
7%
2011
8%
2012
9%
2013
11%
2014
13%
2015
16%
2016
18%
2017
20%
2018
23%
2019
35%
Sep 2020
(est.)
1 Source: Statista 2019 publication of Jumpshot 2018 online furniture sales.
2 Source: Overstock market sizing of public and third-party data with category definition including mattresses, outdoor furniture & décor, small appliances & electronics, furniture storage & organization
products, kitchen & bath products, decorative lighting & lamps, and home accessories & décor items.
3 Source: Combined data from eMarketer, NRF, and NPD.
4 Estimate based on combined data from NPD US eCommerce estimates and Signifyd Weekly Global Home Goods eCommerce estimates; and Overstock internal sales data.
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