Circut Results Presentation Deck

Increased investments to drive growth Efficient Sales & Marketing spend New users acquired through word-of-mouth and other low-cost channels Catching up deferred pandemic spend Investments for future growth in cricut. International Expansion O New Product Development Software Subscriptions $21.9M 19.4% 4.2% 8.8% 6.4% Q3 2019 Q3 2021 Financial Results $ Operating Expense R&D $31.8M 15.2% 3.9% 6.5% 4.8% Q3 2020 S&M % = % of total revenue G&A $64.3M 24.7% 5.2% 11.6% 7.9% Q3 2021 19

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