Visa’s Acquisition of Plaid

Plaid Expands Visa's Addressable Market by Providing High Value Services to High Growth Fintechs. Growth Opportunities in Key N.A. Fintech Verticals Plaid Penetration Portion of Vertical Not Penetrated Banking & Investing: 5% of ~$650M TAM Lending: 2% of ~$1000M TAM Consumer Payments: 3% of ~$950M Financial Management: 4% of ~$350M TAM Business Services: 7% of ~$200M TAM Source: Plaid based on current products for North America Current Client Examples Goldman coinbase acorns Betterment robinhood LendingClub earnin blend Quicken Loans NAVIENT venmo Square stripe AMERICAN TransferWise EXPRESS credit karma drop claritymoney intuit. gusto Microsoft International Expansion Opportunity There are 15x more fintech users in International markets vs. U.S. ~ Int'l U.S. Plaid Int'l Fintech Market Source: Ernst & Young U.S. Fintech Market Visa Accelerates Plaid's International Expansion Ⓒ2020 Visa. All rights reserved. VISA

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