Oatly Results Presentation Deck
KEY RETAIL AND E-COMMERCE PERFORMANCE HIGHLIGHTS
SALES GROWTH DRIVER... OF THE OATMILK CATEGORY (1)
SALES GROWTH DRIVER... OF THE TOTAL DAIRY ALTERNATIVES CATEGORY
VELOCITY... NONDAIRY MILK BRAND (2)
OATMILK BRAND... BY MARKET SHARE (3)
CATEGORY CREATOR & #1 OATMILK BRAND ON TMALL(4)
(1)
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#1米
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Source: Nielsen, IRI, management projections, Tmall Database
Notes: Nielsen only covers measured channels (~43% of total America revenue).
1. In key markets of Sweden, Germany, the U.S. and the U.K. for the last 52 weeks ending week 52, 2021 in Sweden, ending week 52 2021 in Germany, January 8, 2022 in the US, and January 1, 2022 in The U.K. Calculated as Oatly growth in value
sales over the aforementioned periods as a % of total dairy alternatives category sales growth and as a % of total oatmilk category value sales growth over the aforementioned period. Excludes private label.
2. Velocity (rate of sales) based on top selling SKU by sales value compared to top selling SKU of next three largest competitors by sales value in key markets of Sweden, Germany, the U.S. and the U.K. for the last 12 weeks ending week 52, 2021
in Sweden, ending week 52 2021 in Germany, January 8, 2022 in the US, and January 1, 2022 in The U.K. (Major Multiples).
3. In terms of retail sales value for key markets of Sweden, Germany, the U.S. and the U.K. for the last 52 weeks ending week 52, 2021 in Sweden, ending week 52 2021 in Germany, January 8, 2022 in the US, and January 1, 2022 in The U.K.
4. Tmall database, as of February 2022.
#2
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