Imperial Brands Investor Day Presentation Deck

Invest in organisation and capabilities through efficiency ● Investing in Organisation and Capabilities Investing in core capabilities Sales force: Key Account Management Consumer and marketing - - Upskilling market support teams Enabled through lean process underpinned by technology c. £50-60m per year 80 Capital Markets Day | 27 January 2021 ● • Global processes underpinned by technology ● Funded Through Efficiency Through leaner, more agile operations ● Unified and focused NGP organisation Simplified and efficient enabling functions c. £100-150m per year IMPERIAL BRANDS Annualised net savings of c. £40-£100m (c.6-14% of addressable cost base)

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