Snap Inc Investor Presentation Deck

Snap Inc. 1. Snap Inc. internal data. 2. Snap Pixel Data, June 29 - August 15, 2020. Q DO WILKINSON ACHETER GUCCI S 4x GUCCI SEPHORA SEPHO Ad Gucci AR Gucci leveraged our sponsored AR Lenses to enable Snapchatters to virtually try on and purchase some of the brand's most iconic shoes via Snapchat. Their AR try-on campaign was successful, resulting in 24 seconds of average Lens playtime and reaching over 18 million Snapchatters. In addition, Gucci managed to drive sales and recorded a positive ROAS over the length of their 46-day campaign. 24 sec Average Lens Playtime' 18M Snapchatters Reached ² 26

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