Asos Results Presentation Deck slide image

Asos Results Presentation Deck

2023 asos 3 Customer journey around fashion In the UK we're launching a full funnel* brand campaign to drive brand reappraisal. The emphasis will be on social, as this is where our audience is, with 572m estimated impressions. *Full funnel = marketing that aims to meet objectives at every stage of a consumers' relationship with a brand - by building awareness of the brand, by improving consideration to shop with that brand, to drive purchase, and to encourage repeat purchase and loyalty Focusing on individual 47 style as the key emotional driver for confidence... NATA asos
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