Honest IPO Presentation Deck

WE'VE DEMONSTRATED OUR PRODUCT QUALITY ACROSS CATEGORIES External Certification Certification from Top-Tier Third-Party Organizations: NATIONAL Eczema ABDUCIATION USDA CERTIFIED BIOBASED PRODUCT SAFER CHOICE 100+ Awards Across Our Innovative Products Awards 20+ products rated "1" or "2" by the Environmental Working Group 5+ products have National Eczema Association seal of acceptance 85% of our baby and mama care formulas are USDA biopreferred 100% of chemical ingredients reviewed by EPA for human and environmental health Notes: 1. Amazon star ratings from 01/13/2018 through 03/20/2021 EST OF 29 Awards in 2020 Alone PATTORS allure Baby Recognition THECRIBSIE AWARDS 6A Beauty Recognition People AWARDA GLAMOUR F PS 2020 InStyle BEAUTY EDITORS PICK PROVEN LIFESTYLE BRAND PRODUCT DEVELOPMENT Consumer Ratings & Reviews Improved from 3.9 Stars to 4.4 Stars (1) MARKETING Average Ratings ★★★★ samantha_feher I've tried MANY eyeliners in my life. This is hands down THE best. I'm so happy that there's finally a good non toxic liquid eyeliner. The brush makes it so easy to apply as well crystal3k_ Thank you for giving the new diapers some stretch! We love the new diapers thedelanoys Absolutely love this stunning vitamin c serum! The consistency is soooo nice and absorbs so well without a sticky feel. No harsh smell, either! Leaves the skin bright and glowing @honest beauty @jessicaalba Thank you for these amazing products! #cleanbeautythatworks OMNICHANNEL INFRASTRUCTURE 17

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