Snap Inc Investor Presentation Deck
Snap Inc.
1.
Data from Snap Ads Manager January 1 - May 31, 2020
adidas X 19.1 Turf
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adidas
DYNAMIC ADS
In the wake of COVID-19, adidas accelerated its digital business in
response to consumer demand. With ecommerce a key focus in
2020 and beyond, adidas was keen to reach new Gen Z and
Millennial audiences, while driving significant ROAS. adidas Beta
tested Snapchat's Dynamic Ads in the UK, Germany, and the
Netherlands to create a new route to reach its target audiences with
relevant product creative throughout the consumer journey.
Within weeks adidas saw a 52% increase in Return on Ad Spend
(ROAS) and has subsequently grown its investment, adding in the
United States, Canada and MENA.
+52%
Growth in ROAS ¹
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