Wix Results Presentation Deck
Our basic share count at the end of Q3 was approximately 46.1 million shares,
and our fully diluted share count was approximately 56.4 million shares.
Registered Users and Premium Subscriptions
One of the most unique traits of our business model is the ongoing monetization
of user cohorts over a long period of time. As of the end of Q3 2017, we expect
our existing user cohorts to generate over $2.5 billion in collections over
the next six years without any further investment in marketing.
The number of active subscriptions from our Q1 2017 user cohort reached 4% of
users in the cohort, the highest ever, and all of our Q1 user cohorts other than
one generated positive net subscription additions in Q3. This outstanding
performance was driven by record conversion and the highest ever
percentage of renewed subscriptions in a quarter.
New registered users totaled 5.2 million in Q3 2017, compared to 5.0 million in
Q3 last year and 5.5 million in Q2 2017. We continue to attract increasingly higher
value users as we consistently improve execution of our direct marketing activities
and grow the awareness of our brand while remaining within our TROI goals.
We added 188,000 net premium subscriptions in Q3, compared to 174,000 in
Q3 last year and 192,000 in Q2 2017. We ended the quarter with a total of 3.1
million premium subscriptions, up 33% year over year. Conversion of
registered users to premium subscriptions climbed to its highest level for
our new user cohorts due to enhancements made to our product
platform, including the Wix Editor and Wix ADI.
In Q3, 60% of our subscriptions came from users who joined in prior quarters
and did not require additional marketing dollars to purchase a premium
subscription. Our ability to convert a large cohort of existing users into
- 6-
87.4
Registered Users (in Mn)
2.1
92.4
97.4
2.3
103.2
Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17
Premium Subscriptions (in Mn)
2.5
108.7
2.7
113.9
2.9
3.1
Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17
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