Adtheorent SPAC Presentation Deck
AdTheorent's Connected TV Solution
U.S. Video and CTV Advertising Spend
($ in Billions)
U.S. Video Advertising Spend
U.S. Connected TV (CTV) Advertising Spend
$35.7B
$8.1B
$27.6B
2020E
$44.9B
$11.4B
$33.5B
2021E
Confidential | Page 25 Source: eMarketer.
$53.1B
$14.1B
$39.0B
2022E
$61.5B
$16.3B
$45.1B
2023E
$69.4B
$18.3B
$51.1B
2024E
■Video Revenue
■CTV Revenue
YOY Growth
●
●
●
AdTheorent Video and CTV Revenue
($ in Millions)
●
$15.5M
DEVICE TYPES
$14.2M
2019A
13%
Smart TVs
+52%
$23.5M
$3.1M
$20.4M
+58%
ADTHEORENT
Gaming Consoles
$37.1M
$10.6M
2020A
VIDEO & CTV - % of TOTAL REVENUE
19%
$26.5M
2021P
25%
Set-Top Boxes
ADTHEORENT'S CONNECTED TV DIFFERENTIATORS:
Multiple partners allow for diverse premium content
Real World Outcomes tied to CTV
Retargeting through the CEM and third-party data targeting
CTV and Video are fully integrated into verticalized and full-funnel offeringsView entire presentation