Wix Results Presentation Deck

Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings After 2 Quarters 0.6x $64 $40 Q1'22 Cohort After 6 Quarters 1.3x 13 Company Overview | Second Quarter 2022 $81 $109 Q1'21 Cohort . After 10 Quarters 2.6x $57 $149 Q1'20 Cohort Note: Data as of June 30, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. After 14 Quarters 3.3x $55 $179 Q1'19 Cohort Marketing Cost ($ millions) After 18 Quarters 4.7x $44 $206 Q1'18 Cohort Cohort Bookings ($ millions) WIX

View entire presentation