Wix Results Presentation Deck

Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 1 Quarter 0.6 x $32 $20 To Date Q1'17 Cohort¹ After 5 Quarters 1.7 x $25 $42 To Date Q1'16 Cohort¹ Cohort Net Collections ($ million) After 9 Quarters 2.8x $19 $52 To Date Q1'15 Cohort¹ Marketing Cost ($ million) Note: Data as of March 31, 2017 ¹Excludes $6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses Wix.com ... After 13 Quarters 3.6x $18 $64 To Date Q1'14 Cohort After 17 Quarters 6.4x $52 To Date $8 Q1'13 Cohort 13

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