BAT Results Presentation Deck
Vuse: Establishing Vuse as a Global Leader
x2 value share* in T5** Markets
c.75% of Industry Revenue
#1
12.0%
Dec-19
20.0%
ā #1
Dec-19
#2
17.9%
Vype TTL Value Share
Vuse TTL Value Share
Dec-20
23.3%
29.1%
Dec-19
Dec-20
28.0%
O #1
Dec-19
40.0%
Vype TTL Value Share
42.0%
Dec-20 Dec-19
69.0%
Vuse TTL Value Share
Source: BAT value share of total Vapour - US Dec Marlin, Canada Dec Scan, UK Dec Nielsen, France Dec stator & Germany Dec Nielsen. *See Appendix A3 for Value share definition.
** T5 represent c. 75% of Vapour industry revenue (closed-system). Vuse brand represents c. 80% of FY20 vapour revenue.. Continue to migrate remaining Vype brands during 2021.
Dec-20
Strong performance from Alto, ePod and ePen3
BAT
A BETTER TOMORROW
#157.2%
Vype TTL Value Share
Dec-20
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