Wix Investor Presentation Deck

Reconciliation of GAAP to Non-GAAP Financial Measures in millions Cumulative Cohort Revenue Cumulative Cohort change in deferred revenues Cumulative Cohort Bookings Q1'10 Note: Numbers may not add due to rounding. $37 $1 $38 Company Overview | Second Quarter 2023 Q1'11 $53 $1 $54 Q1'12 $63 $2 $65 Q1'13 $130 $4 $134 Q1'14 $179 $5 $184 Q1'15 $184 $7 $191 Q1'16 $206 $12 $218 Q1'17 $226 $16 $242 Q1'18 $228 $18 $246 Q1'19 $203 $21 $224 Q1'20 $174 $23 $197 Q1'21 $140 $26 $166 Q1'22 $66 $22 $88 Q1'23 $20 $23 $43 23 WIX

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