Yelp Investor Presentation Deck

Drive more value to business customers Increasing client satisfaction by delivering even more leads for their monthly budgets . More ad clicks at lower prices • Improved lead matching • Advancing reporting About Yelp Market Opportunity Strategy ivity Activity last 30 days 30 Day Activity User views 4,519 1200 1000 800 600 400 200 Jan 3 Organic 1130 Two Peas and a Plant 8 Home Customer Leads 386 13 18 Ads 3389 - Biz Info A Yelp user clicked to call your business. Monday, November 12, 2018 at 10:10 AM via Yelp mobile site Capital Allocation 23 M Inbox 28 Velp Ads 95 Mor Feb 2 Inbox Reviews Governance Photos & Videos 2.536 User Views Community Questions 354 Customer Leads 9:41 AM Pipeline Plumbing 54 Main St, Pleasentville, CA 94105 310 Yelp Ad Clicks Leads + 18% Clicks Leads M Activity Anthony K., a man in his 30s from Hamburg, Germany uploaded 3 photo B: Pag inbox Yelp Ads Financial Results 16

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