Grove Investor Presentation Deck

Cost Structure to Scale with Revenue, Despite Public Company Expenses REDUCE FIXED EXPENSES Consolidating software purchases across functions to drive cost savings ➤ Re-sourcing creative production to maintain speed with lower costs Eliminated unprofitable contracts Eliminated rent where no longer leveraging office space PERSONNEL EXPENSE EFFICIENCY >30% net reduction of corporate employees in 2022 & significantly reduced hiring Increased utilization of near-shore resources. where possible Empowering team to "think like an owner" on expense decisions Note: Source: Company Financials (1) (2) Adjusted SG&A $26 $24 $22 $20 $18 $16 ADJUSTED SG&A + PRODUCT DEVELOPMENT 2021-2023 (1)(2) $24 $23 $25 $25 $23 $20 $20 $19 Ongoing efficiency efforts, with a focus on preserving R+D and building for the future 2Q-2021 3Q-2021 4Q-2021 1Q-2022 2Q-2022 3Q-2022 4Q-2022 1Q-2023 2Q-2023 $17 Excludes Fulfillment, Stock Based Compensation, Depreciation & Amortization, one-time Asset Impairment & Restructuring and severance related expenses Product development expenses relate to costs related to the ongoing support and maintenance of the Company's proprietary technology, including the Company's website and mobile device application, as well as amortization of capitalized internally developed software, and relate to the product packaging innovation in the Company's Grove Brands products. 23 8

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