Near SPAC Presentation Deck
Near Products Designed to Enhance Customer Revenue and
Return on Investment
Marketing intelligence
Data Sources - Primarily People data
Offline
Demographic
• Asset ownership
Family members
Transaction
• Spend patterns
• Online transactions
Lifestyle
www.near.com
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Typical use-cases and customers
Key use-cases
Customer engagement,
segmentation,
competitive assessment
and targeted marketing
Online
• Social, search
behavior
• Ride sharing
• OTT
Brands/marketers
Chief marketing officers
of Business-to-Consumer
companies and
publishers are key
customers
Mobility
• Apps, Wi-Fi
Work,
home location
• Places visited
Industry
Primarily consumer
focused verticals, such as
consumer packaged
goods, banking, finance,
retail and technology
Operational intelligence
Data Sources - Primarily Places data
Geospatial
• GPS, telecom
networks
• Footfall, events
Unique building
shapes, weather
Key use-cases
Trade area dynamics,
site selection, supply
chain optimization
and route planning
Mobility
Pathing
Places visited
. Catchment areas
Enterprise CXOs
Chief technology
officers, chief
information
officers and chief
digital officers
Point of Sale
• In-store transactions
Visitation trends
• Dwell times
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Industry
Across verticals,
including B2B, B2C,
such as tourism, real-
estate, government
(e.g., smart cities)
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