Azerion Results Presentation Deck
Key messages and highlights
Introducing Hawk - simplifying the digital ad supply path with efficient and easy to use technology
Hawk overview
Hawk SAS is an independent Demand Side Platform (DSP) with a managed
and a self-service offering
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Hawk operates in 3 key markets for Azerion: France, Germany and the UK
Multi-channel, multi-platform offering across mobile, desktop, audio,
DOOH, CTV and in-game
Reported net revenue FY 2022 of EUR 50m
Acquisition a natural progression after successful partnership
April 2022
Launch Azerion Hawk
partnership
1
2022
azerion
June 2022
Proof of Concept
phase
2
Q3 2023
Acceleration phase
3
October 2023
Azerion acquires
Hawk
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Increasing
monthly
spend*
Q3 2023
* Illustrative purposes only, does not constitute actual ad spend by Hawk on Azerion's platform
Rationale, expected benefits and synergies
Delivery
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Market
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Product
& Tech
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Increases Azerion's scale and service offering in the key
markets of France, Germany and the UK
Collective ad spend of Hawk and Azerion creates
opportunities for improved trading agreements
A single buying platform UI will harmonize current
process of running campaigns and drive optimizations
across supply and delivery
Strong sales proposition in emerging ad formats: audio,
DOOH and CTV
Deal Structure & Key Terms
Azerion acquired 100% of Hawk
An upfront consideration of approximately EUR 7 million funded by Azerion
from its cash resources
Single buying platform to simplify Azerion's offer to
brands
Opportunity to drive efficiencies across delivery, finance,
product and technology
Earn-out over the following 3 years subject to customary arrangements
and capped at a maximum of around EUR 20 million
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