Azerion Results Presentation Deck slide image

Azerion Results Presentation Deck

Key messages and highlights Introducing Hawk - simplifying the digital ad supply path with efficient and easy to use technology Hawk overview Hawk SAS is an independent Demand Side Platform (DSP) with a managed and a self-service offering ● ● ● ● Hawk operates in 3 key markets for Azerion: France, Germany and the UK Multi-channel, multi-platform offering across mobile, desktop, audio, DOOH, CTV and in-game Reported net revenue FY 2022 of EUR 50m Acquisition a natural progression after successful partnership April 2022 Launch Azerion Hawk partnership 1 2022 azerion June 2022 Proof of Concept phase 2 Q3 2023 Acceleration phase 3 October 2023 Azerion acquires Hawk 4 Increasing monthly spend* Q3 2023 * Illustrative purposes only, does not constitute actual ad spend by Hawk on Azerion's platform Rationale, expected benefits and synergies Delivery ● Market ● ● Product & Tech ● Increases Azerion's scale and service offering in the key markets of France, Germany and the UK Collective ad spend of Hawk and Azerion creates opportunities for improved trading agreements A single buying platform UI will harmonize current process of running campaigns and drive optimizations across supply and delivery Strong sales proposition in emerging ad formats: audio, DOOH and CTV Deal Structure & Key Terms Azerion acquired 100% of Hawk An upfront consideration of approximately EUR 7 million funded by Azerion from its cash resources Single buying platform to simplify Azerion's offer to brands Opportunity to drive efficiencies across delivery, finance, product and technology Earn-out over the following 3 years subject to customary arrangements and capped at a maximum of around EUR 20 million 7
View entire presentation