Snap Inc Results Presentation Deck
Revenue by Geography
(in millions, unaudited)
QUARTERLY REVENUE
$231
$27
$33
$170
Q1'18
$262
$45
$40
$177
Q2'18
$298
$40
$50
$207
Q3'18
$390
$58
$62
$269
Q4'18
$320
$47
$47
$226
Q1'19
$388
$67
$61
$260
Q2'19
North America¹
48%
$987
$112
$140
TRAILING TWELVE MONTHS (TTM)
$735
Europe²
TTM Q2'18
54%
44%
43%
36%
39%
58%
YOY Change
Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Rest of World
$1,396
$213
$221
$962
TTM Q2'19
41%
REVENUE UP 48% YOY AND 21% QOQ; TRAILING TWELVE MONTHS REVENUE INCREASED 41% TO $1.4 BILLION
8View entire presentation