BAT Results Presentation Deck

New Categories: Consumer acquisition drives growth BAT A BETTER TOMORROW میرا +2.7m +12.7. +£250. (vs H1 2019) Non-Combustible product Consumers #1 Vapour Device Sales*** New Category Revenue* UP2x E-commerce Revenue* @ Additional Investment** UP2x X Speed of Innovation^ m vuse W VELO glo Share growth versus FY19. Source: Company data * On an adjusted, constant rate basis. See Appendix A1 & A2. ** Marketing Investment. *** Volume share of devices: US and Canada, share of starter kits UK, France: and Germany Prototype to product 11

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