Snap Inc Investor Presentation Deck

Snap Inc. The Advertising Industry Is Moving in Our Direction Expected growth in the US advertising market combined with a secular shift toward digital, mobile, and video advertising. Shift to Digital Digital CAGR: 11% $90B $264B 2023 $84B Digital¹ $395B 2027 Traditional¹ Shift to Mobile Mobile CAGR: 11% $66B $173B 2023 $88B Mobile² $263B 2027 Desktop² Shift to Video Video CAGR: 13% $180B $84B 2023 $259B Video³ $135B 2027 Non-video³ eMarketer estimates, Mar. 2023. Estimates shown are for the US advertising market. ¹Traditional includes directories, magazines, newspapers, out-of-home, radio and TV. Digital includes banner ads, classified ads, email, lead generation, mobile messaging, rich media, search ads and sponsorships. 2 Desktop includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices. Mobile includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices. 3 Video includes instream video ads, video overlays, social network instream video advertising, outstream video ads, and in-article, in-banner and interstitial video ads. Non-video includes banner ads, non-video rich media, sponsorships, search ads, lead generation, classifieds and directories, email, and mobile messaging. 32

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