Crocs Investor Presentation
●
●
GROW CLOG RELEVANCE
●
Market leader in $4B* growing global category
Grew clog revenues by 13% in 2018 to -55% of
footwear sales
- 2Q19 sales grew 18% to 57% of footwear sales
• Strategic goal: drive Clog Relevance by
- Impactful collaborations.
- Trend right colors and graphics
- Relevant licenses.
-
- Personalization with expanded Jibbitz charms
Highest gross margin among top selling silhouettes
* Internal Estimate
crocs™
FAST COMPANY
02.01.18 MOVING THE NEEDLE
It's Hard To Believe, But Crocs Just
Got Even More Comfortable
bits
VOGUE
Post Malone's Crocs Sold Out-and
For Good Reason.
THE OPRAHMAGAZINE
HIGHSNOBIETY
How Crocs Became 2018's
Unlikeliest Fashion Success Story
Adam's
Home
STYLE
SHEET
[w]
184
NEW YORK POST
CROC N
ROLL HS
trok 2018 retweets. But fe
make students who graduated
Wednesday from Seminole HS in
Sanford, Fla, wore free t
the ceremony. On a whim, Sarah
Agee asked the shoe company to
supply its foam shoes for her and
all of her female classmates, and
the company said OK-i her
request could get 2018 retweets
She and other classmates were
concerned
ed about the dangers of
wearing high heels AP
a
We spoke with Crocs senior VP of global product and marketing Michelle
Poolo about the brand's unlikely hookups. "Collaborations are important to
our brand, but to work, they have to be meaningful," she says. "Our clog
serves as a blank canvas that can fuel the latest trends or conversations.
This is why we think we're becoming more relevant in the streetwear
space.
GQ
SE
These Crocs-with-Socks Make
a Case for the Luxury Clog
REALSIMPLE
Here it Is: Drew Barrymore's New Line of
Colorful Crocs
Drew Barrymore Hearts Crocs Colar
Block Collection Drew Barrymores
new nofis cotort and fun-
just the the actress herset. The shoes
range from $30 to $60 and come in
white nevyblue, and yellow with
unique molts centend on the theme of
love at intime for Ventee's Day
Dew is the mother of two daughters
Oive and i 3 who both ado
the Crossono surprise that
of the styles from Drew for Crocs come
inchidesses The collections, which
is avainst styles
unique from traditional Crocs because
the joots the the sets you can put
in the holes of your Crocs are metal
intoad of
of the traditional plastic
VOGUE
I love love love bee love b
Revise your thinking:
Croes are now covetable.
Wear with everything.
Opposite fringed
cotton/silk T-shirt dress,
$2,625, Loewe. Clogs.
£30, Croes. Vintage
Oakley sunglasses.
£255, General Eyewear.
This page: belted crêpe
jumpsuit. £2.690.
Sunglasses, £430. Both
Gucci. Clogs, as before
∞View entire presentation