Talkspace SPAC Presentation Deck

t Deep knowledge of member behavior and needs Broad-based awareness campaigns Targeted acquisition tactics Member conversion Linear and Digital TV Podcast / Radio . Streaming Services / OTT SEM (Google, Bing, Apple) Affiliates & partnerships • Prospect target audience by demographics Contextual targeting by key indicators First-time free trials • Promotions Social Media (FB, IG, Pinterest) Content marketing • Influencer marketing OOH Billboard . Mobile In-App publishers • Custom user-journeys crafted based upon intent • Optimized plan recommendations . Word of mouth referrals Therapist consultation . Preference-driven therapist matching Guiding members through the funnel at each step of the journey 18

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