Snap Inc Results Presentation Deck

Business Highlights (Continued) We continue to innovate to better serve our large and engaged community: We introduced Creator Profiles to our community, providing Creators with a permanent profile to host their photo, video, and Lenses content, Story replies, and data analytics insights. ● ● We launched Sounds on Snapchat, empowering Snapchatters to express themselves by adding licensed music from emerging and established artists to their Snaps, including music companies like Warner Music Group, Universal Music Publishing, The NMPA, and Merlin. We helped over 1 million Snapchatters with voter registration for the upcoming 2020 U.S. General Election through our 'Register to Vote' Mini, developed in partnership with Democracy Works. Our Bitmoji team launched its first-ever branded customizable Mix and Match collection, in partnership with Ralph Lauren, and millions of users globally have dressed their Bitmoji in Ralph Lauren since launch. Snapchatters can now dress their Bitmoji avatars in a new collection of 19 different digital apparel and sneakers from Nike's Jordan brand, including the new Air Jordan XXXV. Our Headspace Mini, developed in partnership with Headspace, was used by 5 million users in its first month after launch and we released two new meditations in honor of World Mental Health Day. 6

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