Snap Inc Investor Presentation Deck slide image

Snap Inc Investor Presentation Deck

Snap Inc. Significant DAU and ARPU Opportunities North America is critical to growing revenue in the near and medium term - and we have a long runway ahead of us. DAU² 200M 100M $31 11 Years Old North America¹ AVERAGE REVENUE PER USER³ 19 Years Old $277 Comparison is illustrative, as each company calculates daily active users differently. ¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. 2 Snap Inc. internal data Q1 2023, as compared to publicly reported Facebook data Q1 2023. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Facebook defines DAUS based on user activity only on Facebook and Messenger and not on the Company's other products. 3 Snap Inc. internal data Q2 2022-Q1 2023 as compared to publicly reported Facebook data for Q2 2022-Q1 2023. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 29
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