Unilever Investor Day Presentation Deck
Unilever
Growth Priorities - Transform into premium segments
Social listening
analysis
Digitally powered innovation
1 day
Big data analysis
Vaseline
RIB
intensive care
RASIO
Vaseline
Atwoo
50% of business in premium tier. 70% growth contribution.
**#.400ml
Digital
prototyping
Product validation
Vaseline
1 week
|凡士林
intensive care
Vaseline
intensive care
EF
RESTANER
Speed to
Market
6 months
Idea to Market
AA
NECK SERUM
Ambiciking
Premium tier refers to average pricing index > 120, and business contribution refers to annualized 2021.
***
Digital marketing & amplification
Bt
Vaseline
SPF 50+
X
Vaseline.
INCARNS
5
+55
BEEN
N
• Precision marketing to reach
Influencers to engage and convert
• Loyalty management to retain
Vaseline
PRO DERMA
玻精华保
40
40
R
+ Segus
Vaseline
烟酰胺焕亮洪花露
MONCLac
3
针对脂饮蹤
+
+ ARAB
ARNAR
Vaseline.
PRO DERMA
大胜技紧致缺
POTE
6
Anu
AB
RES
CHOTI
Vaseline
ASFROILAD
PHS
BOOST SE
Violine
Vaseline mica
وادار
Vaseline
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