Crocs Investor Presentation Deck

Non-GAAP Reconciliations In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America ("GAAP"), we present "Non-GAAP gross margin," "Non-GAAP gross margin by brand," "Non-GAAP operating margin," and "net leverage" which are non-GAAP financial measures. We also present future period guidance for "Non-GAAP operating margin" and "net leverage". Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented. We also present certain information related to our current period results of operations through "constant currency," which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations. Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures, in addition to corresponding GAAP measures, are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends by providing meaningful information about operations compared to our peers by excluding the impacts of various differences. Management believes Non-GAAP gross margin, and Non-GAAP gross margin by brand are useful performance measures for investors because they eliminate the impact of certain expenses and allow a direct comparison of these measures between periods without the impact of certain expenses not related to our normal operations, such as costs to expand and transition to new distribution centers. Management believes Non-GAAP selling, general and administrative expenses is a useful performance measure for investors because it provides a more meaningful comparison to prior periods and may be indicative of the level of such expenses to be incurred in future periods. These measures exclude the impact of certain expenses not related to our normal operations, such as costs related to the acquisition and integration of HEYDUDE and other costs that are expected to be non-recurring in nature. Non-GAAP operating margin reflects the impact of Non-GAAP cost of sales and Non-GAAP selling, general, and administrative expenses, as discussed above. We believe this is a useful performance measure for investors because it provides a useful basis to compare performance in the period to prior periods. Management believes net leverage is a useful performance measure for investors because it allows a direct comparison of this measure between periods and is reflective of outstanding borrowings after using all available cash and cash equivalents to reduce borrowings. For the periods presented herein, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. CROCS inc 27

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