System1 SPAC Presentation Deck

Recent Privacy Shifts in Digital Marketing Emphasize First- party Data... Google First-party relationships are vital in a privacy-first world. Protecting privacy means an end to... third-party cookies S1 - David Temkin, Director of Product Management, Ads Privacy and Trust We are well positioned as 3rd party cookies & intrusive tracking goes away One of the largest independent 1st-party search providers Focused on 1st-party intent data →→ Cookie-based advertising becomes less effective RAMP does not rely on 3rd-party cookies 26

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