BuzzFeed Investor Presentation Deck
BuzzFeed Inc.
M
Powering organic growth of brands.
In five years, BuzzFeed has built Tasty into a scaled, cross-platform brand with multiple revenue streams.
BuzzFeed
Formats Applied
to Cooking
Applies popular
BuzzFeed formats to
cooking and discovers
success
Budd
Here's how to make-PIZZA DIP
Experimentation
& Social Media
Feedback /
Data Loop
User-generated
cooking videos going
viral on Facebook;
starts experimenting
with original BuzzFeed
food videos
TASTY
Deena Shallenberger
So good and cheesy, making this
all the time now!
(1) Source: Tubular Intelligence, March 2022
Audience
Expansion
Tasty Facebook
channel surpasses 8M
engagements (likes,
comments, shares) the
month after launch (1)
14M
views in
10 days
This Paract My son anked for a volcano cake for his birthday net week Now know
how!
00
Iterations for
Expansion &
Development
Applies learnings to
launch international
versions and develop
new styles and
formats
PROPER
TASTY
bien
TASTY
TASTY TASTY
demais
JAPAN.
Multiple
Monetization
Streams
Popularity fuels
product launches: Top
Selling Cookbook,
Tasty App and One
Top cooking
appliance
TASTY
latest &
greatest
Tasty Facebook
Followers
2M
Sept. '15
180M
March ¹22
(1)
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