Twitter Results Presentation Deck
Metrics
(continued)
Twitter | 2019 Annual Meeting of Stockholders
We are continually seeking to improve our ability to estimate the total number of spam accounts and
eliminate them from the calculation of our active users, and have made improvements in our spam detection
capabilities that have resulted in the suspension of a large number of spam, malicious automation and fake
accounts. We intend to continue to make such improvements. After we determine an account is spam,
malicious automation or fake, we stop counting it in our mDAU or related metrics. We also treat multiple
accounts held by a single person or organization as multiple users for purposes of calculating our active
users because we permit people and organizations to have more than one account. Additionally, some
accounts used by organizations are used by many people within the organization. As such, the calculations
of our active users may not accurately reflect the actual number of people or organizations using our
platform.
We regularly review and may adjust our processes for calculating our internal metrics to improve their
accuracy. Our measures of user growth and user engagement may differ from estimates published by third
parties or from similarly-titled metrics of our competitors due to differences in methodology.View entire presentation