Olaplex Results Presentation Deck
PRIORITIZING INVESTMENTS TO ENABLE OUR FUTURE GROWTH
Talent
Increased employee
base by 44%
R&D now accounts for
10% of workforce
Marketing
Q2 2022 EARNINGS
Expanded marketing
team under new CMO
to drive full funnel
marketing
Source: Brand awareness per independent brand health survey and Earned Media Value data per Tribe Dynamics
Infrastructure
Expanding third-party
Brand awareness increased 21% in 2Q22
Maintained # 1 Earned Media Value ranking for the Hair category for
1st half 2022
12
manufacturing
capabilities
Among fastest growing beauty brands on TikTok - measured by
engagement and UG posts.
#1 Prestige hair care brand on Instagram - most followers, largest and
growing UGC.
ESG
Prioritized engagement
partnership with
Ecovadis to evaluate
sustainability practices of
our suppliers and
contract manufacturers
or
OLAPLEXView entire presentation