Snap Inc Investor Presentation Deck
Snap Inc.
1. Plarium internal data.
RAID
SHADOW LEGENDS
SWIPE UP
Ad
Plarium
GAMING
Plarium's work with Snapchat is aimed at growing their
penetration within the Gen Z and Millennial audiences,
measured on profitability. They integrated with our API and
developed a technology for accurately reaching potential
players. Plarium heavily invested in the creative
customization of their ads, focused on bidding with
purchase optimization. Between Q2 2019 and Q1 2020,
Plarium has grown its quarterly investment by 310 percent.
Players coming from Snapchat are 30 percent better than
Plarium's average in terms of 7-day retention rates. Also,
these players have significantly higher intent than the
average player to convert from the free version of the app
to paying users.
30%
Higher Day-7 Retention vs.
Plarium's avg. players¹
310%
Growth in Investment from
1
Q2 2019 to Q1 2020
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