Allbirds Restructuring Presentation Deck slide image

Allbirds Restructuring Presentation Deck

November 2023 3 Evaluate Transition of International Go-to-Market Strategy Strategies • Transition to a distributor model in certain international markets O Increase profitability O Capture inventory efficiency O Reduce complexity in our U.S. headquarters O Drive improvement in working capital • Leverage the local expertise and wholesale capabilities of regional distributors to achieve long term and scalable growth O Trade-off between short term growth and higher quality revenue O Lower operating expense enables strong flow through of gross profit to the bottom line allbirds Year-to-date Results (September 2023) • Transitions announced through Q3 2023 represent~12% of total net revenue O Canada and South Korea transitioned Q3 '23 O Japan and Australia/New Zealand under LOI; expected to transition mid-2024 • Expect to generate contribution margins north of 20% • Ongoing discussions with potential partners in other regions Key Initiatives Strategic Transformation Plan • Stabilize and grow transitioned regions • Expand to new geographies via distributors Long-Term Goals • Key regions operating under a distributor model • More profitable and scalable international business 10
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